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Business Planning Services
 tafford
Sports provides clients with a comprehensive Business Plan that serves as the
primary planning and resource document for the initial stage of the long-term
facility development process. Ownership can then present this detailed document
to Lenders, Government Officials and other constituencies whose approval is
necessary to move facility development to the next important phase.
Stafford’s team of professionals has executed all-inclusive Business Plans that
led to the development of state-of-the-art arenas such as the Wachovia Center,
the BankAtlantic Center and the AT&T Center. In addition to our ongoing
participation in the development of these facilities, our unique approach to the
development of the Business Plan is based on our extensive knowledge, experience
and relationships as operators of facilities. Examples include Nassau Coliseum,
the Wachovia Spectrum, St. Louis Arena and the Louisiana Superdome, as well as
sports franchises including the NBA’s San Antonio Spurs and Seattle Sonics and
the NHL’s New York Islanders, New York Rangers and Philadelphia Flyers.
Stafford’s Business Plan addresses the
following components:
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Market Analysis
Identification and
Review of Market Potential including:
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Review of Economic,
Demographic and Development Trends
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Analysis of Existing and
Future Demand for Events
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Extensive Interviews with
Potential Users
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Analysis of support and
demand for Naming Rights, Premium Seating and Sponsorship
Facility-Related Commercial Opportunities
Analysis of potential retail
and commercial opportunities such as:
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Facility Design Program and Cost Estimate
Identification and development
of design and cost elements including:
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Facility Design Program
and Cost Estimate
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Multi-Year Financial Pro
Forma
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Cash Flow Forecasts
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Time Line for
Implementation
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Cost/Benefit Analysis
Financing the Project
Analysis of Potential Public and Private Financing Structures for:
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