Stafford Sports - Strategic Marketing and Sales Planning

Strategic Marketing and Sales Planning

tafford can help increase revenues from sponsorship and ticket sales income through our direct, hands-on approach to the business of consumer and corporate marketing.

We work with ownership and management to develop near-term and long-term goals for which we develop strategic plans designed to generate additional revenue opportunities. We then utilize our extensive experience to provide time-tested methods that yield results.

Strategic marketing and sales planning includes:

Strategic positioning of your brand with user groups including corporate partners, ticket buyers and the media.

Implementation of new sponsor alliances through analysis of the local market, identification of national sponsorship trends, creation of value-added programs and initiation of best practices.

Creation of cost efficient marketing budgets based on comparison of the existing marketing plan against local market opportunities as well as a post event review and project analysis to identify successes and failures.

Enhancement in ticket sales through recommendations on group sales programs, season ticket telemarketing, grass roots marketing tactics, database management and e-marketing practices.

Development of ongoing media strategies such as video news releases, publicity events, alternative media relations, philanthropic initiatives and community relations.

Creation and implementation of premium seating strategies designed to keep the brand fresh and visible with users through value-added programs and customer enhancements as well as a review of the premium seating marketing plan and industry targets.

Development of a comprehensive event marketing plan that ties together all components of the event marketing paradigm of advertising, public relations and group sales.